1. Make Simple Low Cost Changes to Increase the Salability of Your Home Rely on me to be direct when advising you on what should be done prior to putting your Bethesda Maryland real estate on the market. I’ll let you know how your home looks from a buyer’s point of view, and what cost effective repairs will make your home “show ready” by staging it properly! I’ve invested in videos such as “How to Prepare Your Home To Sell” and “Dressed for Success.”
2. Determine The Right Price To Make Your Home A “Hot Property” This is the critical step. We’ll review the market demand, nearby competition, recent sales and many other variables that can affect your home’s value. You’ll get a detailed look at what’s going on in your local home sales market and my input on the best pricing strategy to get you the most money, in the shortest time period and with the fewest problems in the transaction. You need an expert in the Bethesda Maryland real estate market. You need the kind of experienced professional services I offer. This is my Maximum Home Value Audit!
3. Aggressive Marketing. Rather than just waiting for the phone to ring, I reach buyers with aggressive prospecting methods that can include the following activities:
- Personally knocking on doors in the immediate area
- Broker’s and general open houses as necessary
- Target mailings
- Calls, e-mails to top producers, our buyers
- Marketing on the Internet
- Newspaper and/or magazine advertising
4. Market 24 Hours A Day With High Visibility “For Sale” Sign and Private Phone Number Our sign is easily and immediately recognizable and displays both my personal cell phone number as well my sign riders that give details about the home seen from a great distance away! When buyers call they reach me directly and I am able to immediately qualify them as potential buyers and since I know the home so well I use the opportunity to sell them on the unique benefits of your property. I promote your home 24×7 by using:
- My website,
- Long & Foster’s web site ,
- Realtor.com,
- Googlebase.com,
- Yahoo!
- Real Estate Classifieds,
- HomePages,
- Homeseekers.com,
- Oodle.com,
- Trulia.com,
- WTOP.com,
- WashingtonPost.com,
- Craigslist.com,
- Lycos.com,
- Domesticsale.com,
- Homesdatabase.com,
- Edgio.com,
- Propsmart.com,
- Backpage.com,
- Livedeal.com,
- Vast.com,
- Hotpads.com,
- Postlets.com,
- vflyer.com and many more… ·
- A professional, photograph packed visual tour, complete with my voiceovers and extensive text descriptions of each room
- My own 800# which allows buyers to call 24×7 to get information on a home, fax on demand for detailed information on your home and a direct transfer to me if they request it. We capture all names and phone numbers for further follow up
5. Excite Other Realtors About Showing Your Home I know which agents have clients interested in your home. I’ve developed a network of the best agents in the area with an automatic e-mail when I list a new home in that area. So the top agents get the listing FIRST, hot off the presses so we promote your home to them. I’ll give your home the widest market exposure possible with the most powerful real estate marketing tools available today. Your home will appear in the Multiple Listing Service (MLS) with its 100,000+ agents so data about your home is provided instantly to all agents and offices. Of course I’ll have your listing on the Internet sites previously mentioned and will showcase it on my website along with multiple photos and the highly visible visual tour. With your authorization, I’ll also install an approved electronic lockbox to increase showings by cooperating agents and make it easy to track who’s been in your home. Easy to Show = Easy to Sell!
6. Professional Listing Information Binder I produce an in home binder for the buyers to review. It has all the Bethesda Maryland real estate community profile, census demographics: population, education, income, year built, families, employment by industry, city information, school, community, postal service, medical facilities, libraries, executive local and state officials, courts, fire department, police and health department, welfare and sites for school reports and ratings. It also has the weather stats, college info, transportation, culture, entertainment and visitor information. I include all inspections and reports that have been taken on your property for buyer review: pest, chimney, pool/spa, appliance, homeowner association documentation, etc. This makes the buyer feel comfortable knowing ahead of time what condition the home they are buying is in and what the surrounding community has to offer! That way you can get the maximum value for your home!
7. Excite Buyers About Your Home With Home Brochures I emphasize the benefits of your home and community. Each brochure includes the kind of detailed, specific information buyers want and need. Not just a picture and 6 bullet points about how many bedrooms and bathrooms. I use the back of the brochure for my unique “More Ways to Finance This Beautiful Home” or more information to make the buyers want to see it NOW or remember it among those they’ve seen.
8. Negotiate Only With Qualified Buyers I interview buyers to be sure they are ready, willing and able purchasers so you don’t end up wasting time and money. Buyers need answers to countless technical questions: financing, payment, insurance, title clearance, and how to improve or repair a home to suit their needs. I supply them with a buyer’s booklet for many of these answers! With me as your Bethesda Maryland Realtor and Prosperity as our in-house mortgage lender we have the professional know-how and technical expertise to make it easy for qualified buyers to purchase your home!
9. Protect You By Documenting All Calls And Letters I’m organized and computerized, which means that I anticipate and handle hundreds of details needing special care (ask for my document on the nearly 200 tasks in a typical Bethesda Maryland real estate transaction) to successfully sell your home. My careful record keeping means a smooth transaction with as much legal protection as possible for you.
10. Communication and Follow Through I keep you up to date by phone calls, letters and a complete marketing report weekly. I follow up on all showings by cooperating agents with a feedback email, fax or 2 phone calls to catch them any way possible! At open houses I ask guests to tell me their favorite/least favorite features. This way you know what agents and buyers are saying about your home. Most importantly I negotiate forcefully on your behalf to get you the highest possible price and best terms, not try to make you take the first offer that comes to the table AND show you how much money you’ll net when you accept an offer with my professional computerized estimate of seller’s net equity. Upon acceptance, I’ll coordinate with the cooperating agents, lender, appraiser, inspectors and title company. And of course handle any complications that can occur through the settlement process so you get to the most important appointment of all…your settlement check in your hands! And, yes, I do attend every closing.
To begin your search for the perfect home or to sell your home in the Bethesda Maryland area, start your journey by calling Josette Skilling at (301)385-9213.
About Josette
